Product Strategy

Decide what to build before you build it

Discovery workshops, roadmaps and success metrics that turn an idea into a scoped, sequenced plan an engineering team can start on Monday.

30 min
Free discovery call to start
Workshops
Users, constraints and success metrics
Roadmap
Sequenced, scoped and estimated
ADRs
Architecture decisions written down

What's included

The work we take on under this service, and what each part covers.

Discovery workshop

Structured sessions with the people who own the problem and the people who will use the product.

  • Goals and constraints
  • User journeys
  • Risks and unknowns
  • Definition of the first release

Roadmap and scoping

A sequenced plan with milestones, estimates and an explicit cut list.

  • Milestone plan
  • Estimates and quote
  • Dependencies and sequencing
  • What is deliberately out of scope

Success metrics and instrumentation

Agree how success will be measured, then design the analytics to measure it.

  • Business and user metrics
  • Analytics events and dashboards
  • Review cadence
  • Decision criteria for the next phase

How we work on it

The habits that keep this kind of work predictable.

01

Evidence over opinion

Existing data, user interviews and the current system are examined before anything is proposed.

02

Scope cuts made explicit

Everything left out of the first release is written down with the reason, so it is a decision rather than an omission.

03

Handover into build

The plan is written for the engineers who will execute it, whether they are ours or yours.

Technologies we use

The tools this work is usually built with. We keep the stack small on purpose.

Discovery workshops
User journeys
Roadmaps
Estimation
Analytics design
Architecture decision records
Case study

Thotis IA: from 13 agents to a four-persona catalogue

A product model redesigned around four learner personas and six ordered categories, then migrated from the data that actually existed rather than the schema that was assumed.

Read the case study

Ways to engage

Every engagement starts with a free 30-minute discovery call. The quote follows the call.

Fixed-scope build

A scoped milestone plan with a quote per milestone, billed on acceptance. Best when the outcome is well defined.

Monthly squad

A founder-led squad on a retainer you can scale up or down month to month, with a weekly demo. Best for products that keep evolving.

Architecture & audit

A short, fixed-fee review of a codebase, platform or AI system that ends in a written, prioritised plan.

Ready to talk it through?

Thirty minutes with a founder. You leave with a clear next step, whether or not that step is us.

FAQS

Frequently Asked Questions

Straight answers about how we work, what we build, what it costs and what happens after launch

Still Have Questions?

Ask us directly. A founder replies within one business day.

1 day
Reply to every inquiry (business days)
2–4 h
Critical issues acknowledged
30 days
Warranty after delivery
Weekly
Demos during delivery